10 Headline Writing Tips That Will Instantly Boost Your Advertising Response Rates!
Word Count:
716
Summary:
Powerful headline alternatives that will significantly increase your sales and put new life into your advertising efforts.
Keywords:
headline writing tips، headline tips
Article Body:
Copyright 2006 Brian Maroevich
Even the most powerful advertising copy on the planet is useless without an effective headline.
An effective headline determines whether or not your prospective customer will read the next sentence of your sales message.
You must grab your reader’s attention with something that appeals to them and forces them to want to learn more، otherwise you won’t make a sale.
Whether you have a successful headline or you are just starting to write your next ad or sales letter، here are 10 Headline Writing Tips That Will Instantly Improve Your Advertising Results:
1. Put your prospects name in your headline. Everyone wants to see their name in The Headlines. This will definitely grab their attention and get them to read your ad or sales letter.
2. Use Quotations around your headline. Quotation marks create the perception that your headline is a testimonial and has credibility. And credibility، in turn creates more believability، and this can significantly increase response to your ad.
3. Dont make your headline to BIG. Many advertisers believe that bigger headlines get a better response. Bigger is not always better. You want your headline to be in a readable and believable size compared to the rest of your ad. A big headline can reduce your credibility because it looks to hyped up.
4. Dont end your headline with a period. This creates a pause in your readers mind and they may decide to move on to something else. People have been trained to pause at a period. But if you end your headline with an ! exclamation point you will ad excitement to it and your reader will want to move forward with your ad (this is a good rule of thumb، but its not a law. Ive seen and written ads with a period in the headline and its worked.) Another technique is to leave your headline open ended or use ... to get them to move into your body copy.
5. Use one، two، even three subheadlines. Subheadlines below your main headline can be very effective in building intrigue and excitement in your reader. Each subheadline should be smaller compared to the main headline and the subheadline before it
