12 Handy Tips for Generating Leads through Cold-Calling
Word Count:
1010
Summary:
Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders، and you get a great insight into their requirements and influences.
Keywords:
cold calling، telemarketing
Article Body:
Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders، and you get a great insight into their requirements and influences.
But cold calling is an art-form. It can be daunting، it’s always a lot of work، and you always need to make a good impression. So you need to do it right. Following are some tips which will help you do just that.
1) Record everything
Always write down all details of every phone call. Write down any names and titles you learn. Not just the name of the person you’re trying to contact. The receptionists name can be vital to remember as theyre often gatekeepers. Write down when you called، and when you said youd call back.
2) Use a database or spreadsheet to record everything
You’ll never manage by hand، and Excel spreadsheets aren’t user friendly in the long term. If you’re prepared to invest in a real CRM (Customer Relationship Management) tool، that’s a great idea. If not، you there is a cheaper alternative. I created my own database using Microsoft Access. Visit http://www.divinewrite.com/downloads/contacts and jobs.mdb to download a 208KB working copy for FREE. You’ll need Microsoft Access 2000 to run it. I’m no database expert، so it’s not a work of art. It’ll certainly get you started though. (TIP: When using the database، press Ctrl +
