4 Steps to Unbeatable Advertising
Word Count:
441
Summary:
Its difficult to reach your buisness goals if you dont have the right materials and/or the information to help your buisness reach the success its capable of. These four competitive marketing strategies are needed to produce an extremely successful buisness.
Keywords:
advertising، marketing، publicity
Article Body:
1. Negotiate
Have you noticed that some people seem to always get the best deals? Yeah، you pay full price and think you did OK until they show up with the same thing، only they paid several hundred dollars less. It really get your goat! How do they do it? Theyre not afraid to ask for an extra discount.
Yep، dont sell yourself short because you didnt ASK the next time your advertising rep makes an appearance! Even if youre already getting a discount، ask for a bigger one. You have not...because you ask not.
2. Trim
Bigger is always better...or is it? When it comes to advertising، dont be surprised if some of your short ads meet with more success than larger more expensive ads. Trimming down on the size and cost of advertising doesnt mean youll be trimming the results!
3. Exploit the Freebies
Whats the difference between advertising and publicity? ...whos doing the talking. Yeah، when you sell yourself، its advertising. When someone else is selling you، its publicity...and it generates credibility and interest that you dont want to miss out on.
Think about the different ways you can get your business in the spotlight. Do you have some news
write a press release? Write some how to articles with a short byline at the end and release them to ezines، magazines، newspapers، and other publishers. Why not promote the product of a non-competitor in return for them promoting yours...think of the totally different market they affect!
Yep، there are a lot of ways out there to get free advertisement that will benefit your business. Of course you wont be able to rely solely on the freebies، but hey، you can get a little extra for nothing!
4. Improve Your Offer
Is your deal too good to pass up? If not، you need to improve it. Hey، Im not talking about cutting prices even more...youve still got to make a profit. You can make the deal sweeter just by increasing the readers knowledge of the value of the product، or adding bonuses that are perceived as valuable، but cost you little.
Motivate buyers with expirations. Yeah، an open ended offer encourages procrastination...which leads ...yep، nowhere. When the customer knows he has until Saturday to purchase an item hell pay more for on Sunday، hell make it a priority to head for your shop.
Advertising doesnt have to wipe out your bank account to be effective. When you learn to negotiate، know when smaller ads are as effective as large ads، ask for discounts، and create an irresistible offer، youre on your way to skyrocketing profit margins!
