Dramatic Advertising That Sells
Word Count:
424
Summary:
Think about the last car purchase you made... Did you watch closely for advertisements that explained all of the features before you bought the car?
Keywords:
word pictures، dramatize، logic reinforcement
Article Body:
Think about the last car purchase you made... Did you watch closely for advertisements that explained all of the features before you bought the car? Probably not. In fact، studies show that most of us notice the ads AFTER we have purchased our new car.
Lets face it... consumers are emotionally driven. They make purchases for the feeling they get، and then look for the logical benefits to justify the purchase. Thats why we notice all of those ads after the fact!
Wise marketers make good use of this insightful knowledge. Good advertisements get the benefits in front of the customers so vividly that they experience the benefits before they even buy the product. Once they see themselve enjoying it، theyve just gotta have it!
1 Make It Picture Perfect
Forget about your product or service for a minute and focus on the consumer. What will he enjoy when he has dug out his money and taken home your product? Put yourself in his shoes، and then describe the experience in vividly dramatic detail.
What does it feel like to be a stay-at-home mom and still be able to make money? Describe the freedom، the confidence، the things shell be able to afford. Tell the story in bright words that compel the reader to enter and experience it for themselves.
Youve caught them... hook line and sinker once theyve experienced those feelings. Chances are theyve dreamed about them، and now the know they can fulfill the dream through your product or service.
2. Throw In The Logic Theyll Need to Justify Themselves Later.
Youve probably met up with the after the sale jitters. You make the purchase، enjoy it for a day or two and then it hits home... youve got a payment to make and start wondering if youve made the right choice.
Sure، your customers will second guess themselves after they make the purchase too... thats why you need to supply the logic for the sale upfront - even though you know they buy for emotional satisfaction.
Let them know that its a special، reduced price... if they buy it now. Thatll make them feel better about not waiting.
Tell them about other customers who are glad they did to make them feel like they arent alone. Others thought it was the thing to do too so it must have been.
Hey، the customer who enjoys the product، and can feel good about the purchase is one satisfied customer wholl do business with you again. Take care to set your advertising campaign up for success.
