Genius Marketing Disguised as a Good Message
Word Count:
514
Summary:
The Dove marketing campaign called Real Beauty is an inspiring message to all women to love the beauty of their natural curve and figure.
Keywords:
dove، beauty، commercial، marketing
Article Body:
The Dove marketing campaign called Real Beauty is an inspiring message to all women to love the beauty of their natural curve and figure. It is a campaign like no other before it in the sense that it uses real women. Dove held a casting call for women of all shapes، sizes، and colors to find proper representatives of Real Beauty. They needed to select a number of real women to be the models for their soap، hair، and skin products. The women range from short skinny flat-chest women to tall shapely women with thick thighs. The efforts of the campaign are to get women of all walks of life to see and value their real beauty and not strive for some unobtainable structure which years of advertisement and pressure of society has brain washed women to achieve. This revolutionary move in advertisement has struck a chord with women everywhere and is incredibly effective.
Lets remember that Dove sells soap، conditioner، and lotions. Dove encouragement to appreciate your real beauty steals sales from women who would cover up blemishes with make up to buy Dove facial soaps and moisturizers. Women who would burn their hair in salons with highlights and chemicals are now motivated to use Dove shampoo and conditioner to revitalize their hair and keep natural. Doves message speaks so intimately to women that they almost feel obligate to be faithful consumers. Dove so fully compliments women it is an incredibly seductive campaign، but it is packaged as caring and thoughtful. Dove is comparable to the dirt bag friend that a boyfriend cant trust، because the second there is a fight in the couple the friend is there to comfort and hold the poor pain inflicted female.
It can be that after years of such under handed tricks and cheap gimmicks that consumers have become callus and cynical to the point of not buying into Doves campaign. There is something about that white background and light blue dainty writing that seems pure، believable، and comforting though. Still، genuine or not the campaign is absolute genius. The campaign gives Dove a conscience which the general public can even consider a soul. This separates dove from all of the spiritless soap suppliers like Caress and Irish Spring.
Despite the possibility that Doves campaign could be a scheme to out sell other hygiene product labels it is still a much needed message to todays women. Hearing the message from teachers، friends، and mothers is never as comforting as seeing it in a magazine or on television. Seeing is believe for most of todays public
