Advertising in Newspapers
Newspaper advertisements are as old as advertisement itself. Although، it’s an age-old method of advertisement، it still receives the same response and is highly successful. Both small and large businesses still choose this method to promote their products and services. Ask them and nearly hundred percent advertisers would select newspapers as their primary advertise medium.
In spite of registered decline in newspaper circulation numbers and advertisements featured in a newspaper، they are read by millions of people at their breakfast table. The rate of increase in price to place advertisements in newspapers is climbing rapidly when compared to radio، television and billboards. The main aim should be to get the desired attention from the advertisement and out do the competitor. Various factors should be considered and measures should be taken to ensure success، while keeping the cost low.
Many advertisers، who advertise through newspapers، design their own advertisements without any prior training. This has lead to the rise of larger number of retailers who think that making an ad by them is the only way to get it right. This approach saves a lot of money and is good for small businesses، only if they reach to correct customers. The one time cost of placing a small advertisement is $150، so the measures should be taken to place them effectively. It isn’t necessary to have a full-page advertisement posted in the newspaper. If smartly designed، even half page advertisement can do wonders
