Tips for writing effective headlines
Word Count:
440
Summary:
Headlines serve the purpose of getting the attention of the reader. With a good headline، the reader gets intrigued to read the article، brochure، newsletter or ad. There are many techniques employed to produce effective headlines.
Keywords:
Article Body:
Headlines serve the purpose of getting the attention of the reader. With a good headline، the reader gets intrigued to read the article، brochure، newsletter or ad. There are many techniques employed to produce effective headlines.
Create such a headline that it creates curiosity to the reader. This can be done by asking a provocative question or by making a seemingly outrageous statement in the headline. Using word play، alliteration and take-off on familiar phrases helps in creating eye-catching and amusing headlines. It is always better to avoid ambiguity as if the headline turns out to be difficult for the reader to read it is most likely that he or she may not read it at all!
The headline has to be coined in such a way that it provides an answer to the reader asking “
