To Hype or Not to Hype?
Word Count:
536
Summary:
Hype can be good or bad، depending on whether it reflects our natural enthusiasm، or whether its designed to manipulate others. Assess whether your hype is good or bad by questioning your motivation، and by considering the needs of listeners or readers.
Keywords:
copywriting، writing copy، sales copy، communication
Article Body:
One of the discussion lists I follow had quite an exchange of messages about the place of hype in writing.
Hype، of course، generates emotion، and we see it used extensively in sales copy. But it also turns up in some employee communication، and especially in staff newsletters when the wrong people get involved.
But getting back to the discussion
